Hi, I'm Piet.

I help renew the way we interact with one another in criminal justice, healthcare, food, and other sectors. Often our old frames of reference are out-of-date. I help design new ones and thus create fertile soil for innovation.

When the general practitioner realised not he, but his patient was the main treatment provider, he facilitated his ambition to become a specialist on the topic. I help you create and implement new frames of your own and answer questions on what that means for service delivery and implementation of technology.

I'm part of KaapZ, teamed up with Caroline van Bemmel, backed up by Reframing Studio and intertwined with Joris Booman and Paul van den Hooven of Wild Vleesch. My office is situated in the entrepreneurial community of the Rotterdam Collective.

Let's get in touch!

Stadhuisplein 15
3012AR Rotterdam


KvK 61122718
BTW NL153829576B02